(02)

Logo

The mark, and its limits.

Test it against every approved surface before you place it. Then drag the size handle until it breaks, so you know exactly where the floor is.

Clear space = ½ × mark height

Neutral

Ink

Paper

Signal

Clear space = ½ × mark height

Neutral

Ink

Paper

Signal

92 px · 24.3 mmAbove minimum

Construction

1 : 1 square

Stroke

5 / 100 units

Minimum

24 px · 6.4 mm

Formats

SVG · EPS · PDF · PNG

MERIDIAN

Horizontal

Primary · default

Symbol

Avatars · favicon

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Signal

Campaign only

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Reversed

Dark surfaces

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Positive

Light surfaces

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Mono

Single-colour print

Never do this

Never stretch or distort the mark.

Never rotate it off its baseline.

Never recolour outside the palette.

Never add shadows, glows or bevels.

MERIDIAN

Brand book, edition 02 ®

Questions

Ask the brand team before you ship

MERIDIAN

Brand book, edition 02 ®

Questions

Ask the brand team before you ship

MERIDIAN

Brand book, edition 02 ®

Questions

Ask the brand team before you ship

MERIDIAN

V1.2

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Contents

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